Develop and Implement New Web Presence

Client

 A Native American owned casino group with revenues in excess of $200f million dollars

Project Goals

Develop and implement a website that supported the company’s new brand strategy:

• Create a website that reflected the new image of the casinos
• Support improved search ability, allowing potential customers to more easily find casino information on the web
• Increase website functionality to support customer interaction and “self-service”

Deliverables

This project produced a new website:

• Using brand approved colors, fonts, and messages
• Increased user functionality and ease of use
• Improved “tagging” supporting internet search
• Enhanced security and technical maintenance environment

Results

• Website was launched in conjunction with new branding campaign supporting increased revenues and customer satisfaction